COLOR WOW Raise the Root

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Raise the Root is perfect for anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

  • Long lasting lift, body and fullness
  • Not stiff, sticky or brittle
  • Won’t yellow or darken color
  • Use on damp or dry hair
  • No parabens, no sulfates, cruelty-free, gluten-free