Often, the desire to obtain blond, shiny or light hair overcomes even the concern related to the damage that the hair can suffer during the bleaching or discoloration processes, right? Thinking about it, Joico developed the Blonde Life ™ line. It aims to provide you with the conquest of the laurel in the tone you have always dreamed of, without affecting the health of your hair. Say goodbye to dull hair!
With a delicious and exotic fragrance that mixes jasmine, vanilla, nectarine, among others, the Joico Blonde Life Illuminating Shampoo nourishes and leaves blond hair brighter after the first use. Without sulfate, the Joico Blonde Life Illuminating Shampoo for Blond Hair gently cleanses and restores the ideal pH of the hair, producing a foam that most sulfate-free shampoos cannot generate! Our system has everything you need to take care of bleached hair: sulphate-free treatment, quick bleaching that protects and nourishes, replenishing lipids without weighing the strands and compromising movement, preventing oxidation and altering tones originating from components present in water (chlorine and etc.), protection against environmental damage (UVA and UVB rays) and thermal processes that can harm, especially, lightened hair.
Say goodbye to dull hair! Developed to gently moisturize and brighten blond hair, the Joico Blonde Life Illuminating Conditioner combines the lightness of a lotion with the power of a serum, which results in deep and instant nutrition, without letting the threads become heavy. The Joico Blonde Life Illuminating Conditioner provides immediate protection and conditioning for delicate blond hair after shampooing.
With detoxifying effect, the Joico Blonde Life Lighting and Hydration Mask deeply moisturizes and helps keep your blonde shiny. Thanks to Detoxnaturais, its action neutralizes chlorine and removes mineral residues, which avoids the shine between touch-ups and other fading and oxidation processes that cause yellowing and color changes. In this way, it is possible to keep the blond shiny and in the original tone.
Contains:
- 01 Joico Blonde Life Illuminating Shampoo for Blond Hair 300ml
- 01 Joico Blonde Life Lighting and Hydration Mask 150ml
- 01 Joico Blonde Life Illuminating Conditioner for Blond Hair 250ml